Robert Gifford

I am an environmental-social-personality psychologist who is a Fellow of the Royal Society of Canada and a Fellow of the American Psychological Association, the Canadian Psychological Association, the Association for Psychological Science, and the International Association of Applied Psychology. I received a Career Award from the Environmental Design Research Association. I am the sole author of five editions of the textbook Environmental Psychology: Principles and Practice and edited the book Research Methods for Environmental Psychology. I served as Chief Editor of the Journal of Environmental Psychology for 14 years, and as President of three environmental psychology organizations. My article about the Dragons of Inaction is the most-cited article (of over 600) in American Psychologist since it was published in 2011. At the University of Victoria, I was honoured to be named a Web of Science Highly Cited Researcher in 2019, 2020, and 2021.

How may I help you?

THE COMPLETE BEHAVIORAL AND ENVIRONMENTAL PSYCHOLOGICAL SCIENTIST

 A Broad Range of Skills and Experience

Writing

After over 150 peer-reviewed articles and chapters, and three books, one into its 5th edition, I know how to write.

Research

I conduct surveys, design and run experiments, and engage in qualitative research.

Consulting

My goal is to help build or renovate humane buildings and outdoor spaces, that is, design for and with the people who will use them. See below to contact me for this.

An Introduction to What I Do...

  • Author of Environmental Psychology: Principles and Practice (now in its 5th edition)
  • Consultant: Design better built and natural environments! See more about us here
  • Author of The Dragons of Inaction, about the psychological barriers that hinder our intentions to engage in behaviors that we believe are valuable
  • Built the FISH microworld for studying sustainability in commons dilemmas (email for information and access)
  • Develop psychological measurement scales. See them here.
  • Created a free brochure that introduces Environmental Psychology
  • Created a global census of environmental psychologists
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